About
I’m Siân Smith, a freelance marketing consultant with 25 years experience in retail and marketing, specialising in social media strategy and digital communications for fashion and lifestyle brands.
Before freelancing, I spent nearly a decade in corporate marketing at Microsoft, managing hundreds of executive-level events. Prior to that, I worked at Topshop for ten years, progressing from the shop floor to the visual team at Head Office. I was responsible for overseeing the visual strategy across 20+ stores, executing major store openings, training staff on trends and merchandising, and analysing sales to optimise profitability.
For the past 6 years, I’ve worked with many clients across various industries, focusing on social media, email marketing, website content, and influencer marketing. I am most effective working with brands that utilise my background in fashion and retail – with a deep understanding of the challenges faced by the retail industry, I use my expertise in social media and digital marketing to deliver real results.
I would love to help you.
Whether you’re starting from scratch, or need help fine-tuning your existing marketing efforts, I’m here to support you in building a strong, authentic presence that resonates with your audience and drives growth.
Get in touch and let’s figure out where I can help.
